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Author: Aisling Lewis

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Why Donald Trump is the Surprising New Social Media Expert

On June 16 2015 someone, somewhere became the first person to utter the words ‘how has this happened?’ in response to learning that Donald Trump was to run for president. Since that day it’s been a thought as constant as the worry that he might just actually do it. These presidential elections have been less […]

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5 Simple Reasons Fashion Brands Should Be Using Instagram

One online platform is fast approaching that level of success which will soon have the millennials asking the question more commonly reserved for the likes of Google, mobile phones and the Sat-Nav – ‘what did people do before Instagram?’ And while this is high-praise indeed, it is also an important sign of the times, never […]

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What we’ve learnt about Social Media trends in 2016 (so far)

This year has been something of an enigma; one minute you’re surrounded by #dryjanuarys and following @thebodycoach on Instagram after a particularly indulgent festive season, then all of a sudden it’s August, schools are out and everyone you’ve ever met is on holiday. Nevertheless, now we’re just over halfway through the year, what better time […]

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5 New Game-Changing Twitter Updates

Social media always has been a fast-paced game, perhaps never more so than in recent times where competition to be the most progressive and impressive is fiercer than ever. Just of late Twitter has been making some interesting updates to its already winning social network formula. Allow us to introduce you to them. 1) Live […]

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The Rise and Rise of the Emoji

Every ???? has it’s day, and 17th July is now officially World Emoji Day which calls for smiley faces all round. The really good news however, is that the emoji is fast on the move to becoming a more functional tool within the online arena. For example, back in 2015 the American hotel chain Aloft […]

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The Psychology of Change on Social Media

Some say that variety is the spice of life, whilst others prefer the straight and narrow. In the world of social media, the general consensus seems to be the latter. Facebook was met with great frustration from its users when it introduced the Timeline while Twitter created a monster in the form of #RIPTwitter before […]

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5 Ways Snapchat 2.0 Won Back Social Media

Social media is a fickle old game; one post might have you blushing at the abundance of likes your latest Instagram offering has received  while the next you’re wondering if your Wi-Fi is playing up or systems are down which would explain the reason for the tumbleweed trawling across your account. This is true for […]

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5 Writing Tips to Aid Your Social Media Strategy

Communication is an art. It is an essential, influential and immensely powerful asset to any business. Since the arrival of the digital age, the way in which we communicate has changed dramatically with more people spending more time connecting via Facebook, Twitter and other social media channels. This means less chit-chat and more written communication, […]

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Posted on by Aisling Lewis

The 4 Step Lowdown On The New Twitter Algorithm

This week the world celebrated the Chinese New Year which marked the start of the year of the Monkey, but over in the social media sphere, 2016 is very much looking to be the year of transformation and renovation. While Instagram is making serious grounds with its flirtation with video media, the powers that be […]

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