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Posted on by Chris Kyriacou

What Exactly are Snapchat Spectacles?

Snapchat Spectacles are high-tech eyewear developed by Snap Inc. It was first announced on September 23, 2016 while Snapchat Inc. rebrand to Snap Inc. This smart glasses let you record short videos with the push of a button, without taking your phone out of your pocket. The product was released on 10 November, 2016 in […]

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Posted on by Ruby Lowe

9 steps to prepare for a live-stream and avoid disasters

If you’re planning to go live on any social media platform, it’s important to keep a few things in mind. Avoid awkward silences & technical disasters by preparing and planning your live stream broadcast properly. PRE live stream. 1) Plan plan plan: did I mention plan? Live streams can seem like a perfect time to […]

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Posted on by Ruby Lowe

Chatbots: Yay or Nay?

So what exactly are chatbots?   We’ve all experienced the sheer joy of asking Siri ‘Who let the dogs out?’. We’ve all heard stories of children accidentally ordering thousands of pounds worth of toys from Amazon Alexa, and if you’re a 90s kid, you might remember SmarterChild on MSN – a bot truly before its […]

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Posted on by Chris Kyriacou

Instagram Stories have overtaken Snapchat – what does this mean for your business?

What is Instagram’s Stories feature? The recent success of Instagram Stories proves how effective parent company Facebook can be at mimicking an appealing format and scaling it successfully. The concept of the Stories feature allows you to showcase time-sensitive photos and videos to your friends that will disappear after 24 hours. Initially created by Snapchat, […]

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Posted on by Chris Kyriacou

The Launch of Facebook Stories and What This Means for Businesses

Buoyed by the great success of last year’s Instagram Stories, social media giant Facebook has introduced Facebook Stories to their main app. If you’ve used either Instagram, Messenger or Snapchat recently, you’ll be very familiar with how this new addition works. Once you open the Facebook app, you can now showcase snapshots of your daily […]

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Posted on by Ruby Lowe

Snapchat Stories Vs. Instagram Stories

Last year, Mark Zuckerberg threw a spanner into the works for Snapchat. Almost feature by feature, Instagram replicated Snapchat’s ‘Stories’ feature, and somehow became better at Snapchat, than… Snapchat. Between the dog filters & rainbow vomit lies an incredibly powerful communication tool that’s taken the social world by storm. Disappearing content is the new kid […]

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Posted on by Chris Kyriacou

5 Ways To Use Tinder For Business

Social networking dating app – Tinder – has arguably revolutionised user experience across mobile apps in a range of industries across the globe. Their rapid growth and high level of daily user engagement has resulted in the app gaining over 50 million users worldwide. With this infamous app – specifically amongst millennials – known across […]

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3 Examples of Disruptive Brands on Social

Time to chuck out those traditional marketing techniques & learn from some of today’s most innovative marketers. WHO: Buffer, a social media scheduling tool. WHERE: Across digital, namely Twitter, Instagram & their blog. HOW? Buffer use one-on-one social interaction to boost brand loyalty & gain new customers. And it works. They’re also incredibly transparent. Buffer […]

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How to use Instagram Live to Bring Your Brand to Life

In December 2016, Instagram launched its brand new feature: real-time live streaming, rivalling existing streaming apps such as Periscope & Snapchat. It’s a bold move for Instagram as the app has been pretty static since its launch, previously sticking with in-feed content. However with the launch of Snapchat-esque stories & live video, Instagram is proving […]

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