Facebook Ads Versus Twitter Ads
Utilising social media ads into your social media marketing strategy can choose to be an effective tactic to further reach your designated social media objectives.
Whether this is to drive more traffic to your website, increase your presence on social media or to simply further encourage engagement, social media ads can be used to accelerate this process and achieve your specific social media objectives within a shorter capacity.
But do I use Facebook or Twitter ads you might ask? Facebook and Twitter ads can both be used for different reasons or in conjunction with each other.
Below we look at the drawbacks and benefits of using ads through either Facebook or Twitter.
Facebook Advertising
As a direct result of changes to Facebook’s newsfeed algorithm, Facebook have increased their revenue by 25% in 2015 Q1, forcing brands to spend more on Facebook ads to increase their visibility.
The great thing about Facebook ads, is that Facebook appeals to the mass market, with 1.44 million active users worldwide. Meaning that whoever your target audience is, you will be able to find them on Facebook through Facebooks ads if executed correctly.
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Another strength, is the ability to target key demographics through Facebook’s ad platform, such as age, gender, location, relationship status, job title and more. Most of which, can’t be targeted through Twitter.
However when targeting users through Facebook’s suggested interest feature, the outcome can be marginally controversial, as Facebook doesn’t clearly define how they categorise certain users that have expressed an interest in ‘barbecues’ for example. |
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Twitter’s financial growth in general has been slow, with the social media giant yet to breakeven, this has arguably been down to the number of users who have failed to help monetise the platform by using Twitter ads.Maybe partly because Twitter ads do not work as smoothly on popular Internet browser Google Chrome compared to alternatives.
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Unlike Facebook, where you can’t specifically target users based on which pages they have liked. Twitter allows you to target followers of other accounts, mainly your competitors.
This is a strategy that works particularly well, as it allows you to create brand awareness amongst an audience you know are interested in a product/service in the same industry. A strategy that should be at least experimented with start-ups and market challengers.
Depending on the size of your brand (and your social media ad budget) keyword targeting is also an extremely successful strategy for businesses; something that Facebook doesn’t have the capacity to implement.
Twitter acts as a great real-time marketing platform for marketers, and keyword targeting adheres to that.
Conclusion
Choosing Facebook over Twitter to execute a social media ad campaign should all be down to your specific objectives of the campaign and the target audience you set out to directly engage with.
In most cases, both Facebook and Twitter ads can definitely be used simultaneously, as these can still be tracked separately (if your Google analytics is properly set up that is), especially if you are able to target your target market through competitors on Twitter and basic demographics on Facebook.
If this all sounds too stressful for you, fortunately we have extensive experience managing large social media ad campaigns for clients in a range of industries with some great results (come back to me when you get less than 0.0075p per engagement) through Facebook ads.
Feel free to get in contact with me chris@isocialuk.com or submit your details here to receive a call back.
By Chris Kyriacou