William Grant’s fun, young whiskey brand Monkey Shoulder.
- Encourage users to sign-up for Monkey Shoulders 2016 Ultimate Bartender Competition
- Increase brand awareness amongst bartender community in the UK
- Encourage users to engage with the hashtag #UBC2016 on all social media channels
- We created a series of videos to communicate the fun nature of the competition to share across social media
- Utilising a combination of paid and organic content strategy to promote across Facebook and Twitter
increase in sign-ups from last year
impressions across Facebook and Twitter
- 55,000% +
increase in engagement on Twitter
cost per link click to attract sign-ups
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