Case Study: Paperchase

The Client

Market leading high street British cards, stationery and gifts retailer.

Our Brief

  • Promote Paperchase Christmas video to appeal to a new target market of 18-25 millennials across social media
  • Create a content strategy that will directly resonate with millennials
  • Engage with and ensure a cool millennial tone of voice is maintained across all social media channels

Creative

  • We created a rap/grime parody video to appeal specifically to 18-25-year-old British millennials
  • We replied to popular comments in a stereotypical London street slang tone of voice

See the sick responses below 😂:

Results

  • 500,000+
    VIEWS in just 4 weeks
  • 708
    comments on Facebook
  • 89%+
    increase in engagement on Facebook
  • 3.7+
    million
    impressions

Need help with targeting Millennials? Feel free to drop Chris a line chris@isocialuk.com or get in touch here.