Influencer Marketing

Influencer marketing is the modern form of word of mouth marketing but applied to social media.

Need help identifying the right influencers to talk about your brand? Check out what we did for Paperchase’s Christmas campaign across social media.

The Client

Market leading high street British cards, stationery and gifts retailer.

Our Brief

  • Promote Paperchase Christmas video to appeal to a new target market of 18-25 millennials across social media
  • Create a content strategy that will directly resonate with millennials
  • Engage with and ensure a cool millennial tone of voice is maintained across all social media channels

Creative

  • We identified influencers that appealed to 18-25 year British Millennials through our database of influencers
  • Our influencers then engaged with Paperchase and share the video with the hashtag #Wrapstar

 

 

 

 

 

Results

  • 500,000+ VIEWS in just 4 weeks
  • 708 comments on Facebook
  • 89% + increase in engagement on Facebook
  • 2 million impressions

Need help with influencer marketing? Feel free to drop Chris a line [email protected] or get in touch here.