Millennial Marketing

Struggling to understand millennials and what they want? Don’t worry you’re not the first.

Here at iSocial we have an average age of 24. Where others are trying to LEARN the behaviors of millennials, we were BORN millennials. Check out the sick new campaign we did with Paperchase below.

The Client

Market leading high street British cards, stationery and gifts retailer.

Our Brief

  • Promote Paperchase Christmas video to appeal to a new target market of 18-25 millennials across social media
  • Create a content strategy that will directly resonate with millennials
  • Engage with and ensure a cool millennial tone of voice is maintained across all social media channels

Creative

  • We created a rap/grime parody video to appeal specifically to 18-25-year-old British millennials
  • We replied to popular comments in a stereotypical London street slang tone of voice

See the sick responses below 😂:

 

Results

  • 500,000+ VIEWS in just 4 weeks
  • 708 comments on Facebook
  • 89% + increase in engagement on Facebook
  • 2 million impressions

Need help with targeting Millennials? Feel free to drop me a line [email protected] or get in touch here.